Designing a Double-Sided Referral Blueprint for B2B Marketplaces
The Mechanics of Marketplace Growth For two-sided B2B marketplaces, traditional advertising is highly inefficient. The most potent architectural growth lever is a double-sided referral program—rewarding both the referring agency and the new business signing up. The Engineering Challenge of Double Rewards Executing this requires complex coupon logic. The system must issue a unique discount code … Read more