Designing a Double-Sided Referral Blueprint for B2B Marketplaces

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The Mechanics of Marketplace Growth

For two-sided B2B marketplaces, traditional advertising is highly inefficient. The most potent architectural growth lever is a double-sided referral program—rewarding both the referring agency and the new business signing up.

The Engineering Challenge of Double Rewards

Executing this requires complex coupon logic. The system must issue a unique discount code to the new user, verify that the code was applied during Stripe checkout, and then attribute the corresponding commission to the original referrer’s dashboard.

The Rewardful Solution

Instead of tasking your engineering team to build this logic from scratch, deploy Rewardful. It has built-in double-sided referral architecture that integrates flawlessly with Stripe Coupons, allowing you to launch high-velocity growth loops instantly.

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